STP & SWOT analysis of Ufone Pakistan.
UFONE Pakistan
|
|
Parent Company
|
PTCL
|
Industry
|
Telecommunication
|
Category
|
Cellular
service
|
Type
|
Prepaid , Postpaid
|
Tagline/Slogan
|
Its
all about U.
|
USP
|
Innovative services
|
STP
|
|
Segment
|
Cell service seekers
|
Target
|
Any
age & income group
|
Positioning
|
Low cost & innovative service provider |
SWOT
|
|
Strength
|
Biggest chunk of the budget minded users.
Strong Brand identity through unique
marketing.
|
Weakness
|
Unable to
capture Premium market
|
Opportunity
|
Targeting Heavy spenders, Businessmen with
one flat Postpaid Package
|
Threat
|
Cheaper
rates by rival companies.
|
Competitor
|
Mobilink, Telenor, Warid, Zong
|
