McDonalds Pakistan
|
|
Parent Company
|
McDonalds
|
Industry
|
Food
|
Category
|
Fast Food
|
Type
|
Burgers,
Shakes, Ice creams,
|
Tagline/Slogan
|
I'm lovin' it
|
USP
|
International
fame Burgers & Fries
|
STP
|
|
Segment
|
Fast
food in hygienic international standard
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Target
|
Kids & Teens from middle and upper
class
|
Positioning
|
International
Fast Food family restaurant
|
SWOT
|
|
Strength
|
Very
High Brand Equity.
Loyal
Customer Base.
Strategic
Location of Branches.
Customized
Menu according to local culture
|
Weakness
|
Does not appeal to people who are health
conscious.
|
Opportunity
|
Spreading
geographically in Pakistan
|
Threat
|
Local Fast food chains with lower price.
|
Competitor
|
KFC,
Hardees, Mr. Burger
|
Welcome to Dubai Food Courts, Best Fast Food Chain in Faisalabad, offers you Burgers, Pizzas, Chicken Pieces, Pasta and much more with mouth watering taste.
ReplyDeleteFried Chicken in Faisalabad
Fried Chicken in Faisalabad