Mobilink Gsm
Pakistan
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Parent
Company
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Orascom Telecom Egypt (Vimpelcom Group)
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Category
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Telecommunication
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Type
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Prepaid, Postpaid, Money transfer, WiMax
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Tagline/Slogan
|
Reshaping Lives
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USP
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Largest & Oldest cellular network in
Pakistan
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STP
|
|
Segment
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Any person desiring cellular service
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Target
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All age & income groups
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Positioning
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Largest network in Pakistan
|
SWSWOT
|
|
Strength
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Strong Brand Equity
Biggest cellular company in terms of users
Largest coverage in Pakistan
Preferred network by businessmen
|
Weakness
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Slow to react to competition
WiMax business is almost non-competitive
Late mover in bringing new services
|
Opportunity
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Capture the increasing branchless banking
market in Pakistan
WiMax still has lot of scope for
competition
Targeting budget oriented market segment
for postpaid market.
|
Threat
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Cheaper services by rivals at same quality
|
Competitor
|
Ufone,Telenor,Warid,Zong
|
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