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STP & SWOT analysis of Silk bank Pakistan.
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SILK BANK PAKISTAN
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Parent Company
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Silk Bank
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Industry
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Financial Services
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Category
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Banking
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Type
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Consumer Banking
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Tagline/Slogan
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Yes we can
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USP
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Innovative and new services.
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STP
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Segment
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Any
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Target
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Any
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Positioning
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Fastest growing bank with superb customer service
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SWOT
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Strength
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Established
brand name
Superb
customer service
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Weakness
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Limited number of branches
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Opportunity
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Micro
finance banking
Geographic
penetration in smaller cities
Mobile
Banking
Islamic
Banking
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Threat
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Mobile Banking
Competitive products by bigger banks
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Competitors (Major)
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Habib Bank, MCB,
NBP, Allied, UBL.
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