STP & SWOT analysis of One Potato Two Potato (OPTP) Pakistan.
|
OPTP PAKISTAN
|
Parent Company
|
OPTP
|
Industry
|
Food
|
Category
|
Fast Food
|
Type
|
Burgers,
French Fries
|
Tagline/Slogan
|
None
|
USP
|
Numerous
kinds of French Fries
|
STP
|
|
Segment
|
Anyone
willing to have fast food
|
Target
|
Young and Teenagers
|
Positioning
|
Premier
destination for fast food lovers
|
SWOT
|
|
Strength
|
Large number
of outlets.
Pricing is
competitive
|
Weakness
|
Brand name is not much strong
No dine in facility except in one branch
Limited menu.
|
Opportunity
|
Offering related items like pizzas
Expanding in
other cities like Lahore
|
Threat
|
Foreign fast food outlets serving similar
stuff with similar pricing and dine in facility
Local established names with dine-in
facilities
|
Competitor
|
McDonalds, KFC,
Hardees,
|
