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STP & SWOT analysis of Levis Pakistan.
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LEVIS PAKISTAN
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Parent Company
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Levi Strauss & Co.
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Industry
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Apparel
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Category
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Casual
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Type
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Jeans, T-shirts,
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Tagline/Slogan
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Go Forth
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USP
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Long running tough jeans
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STP
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Segment
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Urban Men & Women
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Target
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Upper class Men & Women. Teenagers
& Young Men/Women who are brand conscious
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Positioning
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Tough Jeans
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SWOT
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Strength
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Strong Brand
Equity
Dominant
international brand in Men’s Jeans
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Weakness
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No advertisement in Pakistan
Limited Number of Retail Outlets
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Opportunity
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Targeting
Middle Class Urban youth
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Threat
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Local brands with equal quality at less
price
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Competitor
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Stoneage,
Crossroads, Outfitters,
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