STP & SWOT of Pakistan International Airline
|
|
Parent Company
|
Pakistan International Airline
|
Industry
|
Aviation
|
Category
|
Airline
|
Type
|
Regular Commercial Service
|
Tagline/Slogan
|
Great people to fly with
|
USP
|
Biggest airline in Pakistan; comprehensive domestic
network
|
STP
|
|
Segment
|
Any
|
Target
|
All except lower income level groups
|
Positioning
|
National flag carrier of Pakistan
|
SWOT
|
|
Strength
|
National
carrier of Pakistan
Strong
government protection
Established
history of excellence
|
Weakness
|
Mismanagement
Fuel
guzzling age old aircrafts (some)
Focuses
on ethnic market only
|
Opportunity
|
Large
untapped international market
Lack of
competition from domestic carriers on key routes
|
Threat
|
Foreign
airlines from Middle East
Low
fare domestic airlines on domestic sectors
New
airlines
|
Competitor
|
Shaheen Air,
Airblue, Emirates, Etihad, Qatar Airways,
|
PIA SWOT Analysis
