STP & SWOT of Pakistan International Airline
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Parent Company
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Pakistan International Airline
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Industry
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Aviation
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Category
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Airline
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Type
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Regular Commercial Service
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Tagline/Slogan
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Great people to fly with
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USP
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Biggest airline in Pakistan; comprehensive domestic
network
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STP
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Segment
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Any
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Target
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All except lower income level groups
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Positioning
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National flag carrier of Pakistan
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SWOT
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Strength
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National
carrier of Pakistan
Strong
government protection
Established
history of excellence
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Weakness
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Mismanagement
Fuel
guzzling age old aircrafts (some)
Focuses
on ethnic market only
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Opportunity
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Large
untapped international market
Lack of
competition from domestic carriers on key routes
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Threat
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Foreign
airlines from Middle East
Low
fare domestic airlines on domestic sectors
New
airlines
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Competitor
|
Shaheen Air,
Airblue, Emirates, Etihad, Qatar Airways,
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PIA SWOT Analysis
Levis Pakistan SWOT
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STP & SWOT analysis of Levis Pakistan.
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LEVIS PAKISTAN
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Parent Company
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Levi Strauss & Co.
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Industry
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Apparel
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Category
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Casual
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Type
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Jeans, T-shirts,
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Tagline/Slogan
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Go Forth
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USP
|
Long running tough jeans
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|
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STP
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|
Segment
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Urban Men & Women
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|
Target
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Upper class Men & Women. Teenagers
& Young Men/Women who are brand conscious
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Positioning
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Tough Jeans
|
|
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SWOT
|
|
Strength
|
Strong Brand
Equity
Dominant
international brand in Men’s Jeans
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Weakness
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No advertisement in Pakistan
Limited Number of Retail Outlets
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Opportunity
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Targeting
Middle Class Urban youth
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|
Threat
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Local brands with equal quality at less
price
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|
Competitor
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Stoneage,
Crossroads, Outfitters,
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Silk Bank Pakistan SWOT
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STP & SWOT analysis of Silk bank Pakistan.
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SILK BANK PAKISTAN
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Parent Company
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Silk Bank
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Industry
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Financial Services
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Category
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Banking
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Type
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Consumer Banking
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|
Tagline/Slogan
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Yes we can
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USP
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Innovative and new services.
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|
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STP
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Segment
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Any
|
|
Target
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Any
|
|
Positioning
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Fastest growing bank with superb customer service
|
|
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SWOT
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|
Strength
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Established
brand name
Superb
customer service
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|
Weakness
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Limited number of branches
|
|
Opportunity
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Micro
finance banking
Geographic
penetration in smaller cities
Mobile
Banking
Islamic
Banking
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|
Threat
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Mobile Banking
Competitive products by bigger banks
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Competitors (Major)
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Habib Bank, MCB,
NBP, Allied, UBL.
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